Strategies for Effective Customer Education
RMED Resource

Description

"Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to: - Provide customers with the knowledge they need to choose one product over another. - Ensure that customers can succeed by using this product. - Raises barriers to competition by increasing switching costs. Develop and deliver quality solutions for the organization."

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